The Tiffany Theory
http://www.mlevineonline.com
As we all head to the mall and get our gifts wrapped, remember what Michael Levine says:
The Tiffany Theory states that a gift delivered in a box from Tiffany’s will have a higher perceived value than one in no box or a plain box. That’s not because the recipient is a fool; it’s because in our society, we gift-wrap everything: our politicians, our corporate heads, our movie and TV stars, and even our toilet paper. Public Relations is like gift wrapping.
